Multichannel Marketing Manager

Multichannel Marketing Manager

Location: Poland

Contract: full time

The Multichannel Marketing Manager purpose is to create a personalized, engaging, and consistent experience across all channels, including digital and traditional channels such as email, websites, phone, and face-to-face interactions. He/She is responsible for the implementation of a multichannel strategy in alignment with the overall regional multichannel strategy to drive the highest Customer Engagement performance.

The responsibilities & the impact YOU will have:

• Co-creation of the MC Strategy with CVT Members: brand plans, tactical plans and ongoing management.
• Project management and development/implementation of regional strategical channels like: Marketing Automation , Approved Emails(SalesForce), Profesional Webinars, web portals (JanssenMed, Janssen4Patients, Janssen with me), eDetail, SMS campaigns, in line with MC and Product Strategy
• Full support on country level for all activities regarding to strategical channels, in line with dedicated processes.
• Support for EMEA projects implementation in Poland, and cooperation on a regional level (GPR)
• Planning, verification, and adaptation of resources according to short-term and long-term multichannel strategy (budget, project plans, external vendors)
• Act as subject matter expert on multichannel marketing towards the CVTs (Country Value Team), suggesting the right channels/activities to engage with specific stakeholder groups, acting upon specific behavioral objectives, consulting, executing & delivering.
• Drive web-based customer experience & service initiatives above the brand level
• Quality assurance and process flow maintenance with dedicated digital agency
• Develop partnerships with right 3rd parties to increase Janssen brands footprint on the web to extend the reach to our resources and content
• Digital analytics report preparation including recommendations per Therapeutic Area/ Product
• Monitoring e-market and competitor e-trends to evaluate Janssen business opportunities (Competitive Intelligence)
• Contribute to the promotion of the strategy and multichannel initiatives in GPR/EMEA
• Link between OpCo and GPR Multichannel Team

Qualifications

We would love to hear from YOU, if you have:

• Experienced in: e-Marketing (min. 2 years), experience in online marketing with a proven track record in developing effective digital strategies and delivering successful online campaigns, experience in cross country projects deployment
• Education: University / Bachelor Degree or Equivalent, preferably in a relevant business-related discipline (marketing/e-marketing/digital marketing)
• Ability to navigate and produce results in a global, matrix organization, strong cross-departmental support, interdisciplinary approach
• Demonstrated track record in delivering business-relevant projects, solving problems, improving processes
• Sound knowledge of data analysis tools, web and digital analytics technology (e.g. Google Analytics) and CRM systems
• Areas of expertise should include one or more of the following:

• Development of online platforms
• Marketing Automation
• Mobile Solutions
• Content Management, SEO, SEM
• Online transmissions (webinars)

• Customer centricity, strong problem-solving mindset and interpersonal & influencing skills
• Self-starter with a result-oriented and diplomatic approach
• Excellent communication & presentation skills
• Accountability and excellence in execution
• Native local speaker and fluent English knowledge of both spoken and written,
• High level of ethical standards in business

This is what awaits YOU at J&J:

• An opportunity to be part of a global market leader.
• A dynamic and inspiring working environment.
• Many opportunities to work on challenging projects and assignments.
• Possibilities for further personal as well as professional development.
• Many employee benefits.

Employee benefits are regulated by an internal policy that contains full details regarding the entitlement and conditions for the benefits.

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences

That is why we in Johnson & Johnson are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”!